HOYU, A PREMIER HAIR COLORING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries. As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair, Hoyu marked its 100th anniversary in February 2005.
Determined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.
Conditioning, oil-rich formulas, infused with honey, beeswax & sunflower that moisturize as they color. Each beautiful, vivid shade is ammonia & peroxide free, and so gentle you can color with confidence. Let Bigen Vivid Shades help show your wild side.
And they even have tutorial videos, like this one that shows how to get the Ombre look:
Disclosure: I received product(s) in exchange for an honest review, which may differ from yours. Regardless, I only recommend products or services I used personally and believe will be good for my readers.